art gallery quiz

Time to rank your gallery goals

Dear Artists,
Before you do anything else related to galleries, let's rank what's most important to you.

1) Private collections

2) Museum shows + collections

3) Money

4) Prestige

Maria A. Guzmán Capron at Lyles and King

My answers:

#1: Prestige is the one I care the most about, probably leftover from my years in academia. Or, maybe it's because I want all of my enemies to eat their words...

#2: I do want to be in more museum collections. I'm only in 1 (Hood Art Museum) but I feel like it doesn't "count" because a collector donated my print.

I wouldn't complain about a museum show, but I don't think the Frick museum is calling me any time soon...

#3: Private collections are good, but I'm more interested in collectors whose initiatives have a positive impact like Komal Shah, whose foundation aims to amplify women artists.

#4: Earning money isn't important to me .

When I'm teaching the fundamentals, I meet artists where they are at and talk about color in the context of their art. However, color is color, no matter who you're talking to.

Galleries are not the same. When I create plans for artists for approaching galleries, I feel like I am telling 1 artist to be an samurai, and another to be a mushroom forager. That's why ranking your goals matters so much.

I know many of you either don't even know where to begin, or your efforts haven't gone anywhere, both are so frustrating! I've been there myself.

You'll reach galleries without looking desperate, and level up your materials to a professional standard working with me in Art Club. Stop being confused and find out exactly what to do.

New members begin with a 1 on 1 onboarding call with me.